How to Create a Media Kit That Helps You Get Brand Deals

You can have 20,000 followers, decent engagement and a feed that looks professional, yet still struggle to get brands to take you seriously.

The problem is often not your audience. It is what happens when a brand manager wants to know more about you.

They click your profile and start searching.

• Who are you?

• Who follows you?

• What kind of content do you create?

• What can they hire you for?

• What are your audience demographics?

• What have you worked on before?

• How can they contact you?

If the answers are scattered across Instagram posts, old messages and screenshots, the brand has to do the work.

And when a brand has dozens of creators to evaluate, that extra effort can be enough to move on to someone else.

This is where a good media kit becomes important. It gives brands a quick, professional picture of who you are, what you offer and why working with you makes sense.

But a media kit should not feel like a long CV. It should work more like a sales document. It needs to create interest, establish credibility and make the next step easy.

Here is how to create one that actually supports your brand deals.

1. Start With the Question Every Brand Wants Answered

Before opening a design tool or writing your first paragraph, think like the person on the other side.

A brand is not simply asking, "How many followers does this creator have?"

They are trying to understand:

That means your media kit should quickly communicate your niche, audience, content style and commercial opportunities.

For example, if you are a fitness creator with 35,000 Instagram followers, simply writing:

does not tell a brand much.

A stronger presentation could explain that your audience is primarily interested in home workouts, nutrition and weight management, with strong engagement from Indian audiences between a particular age range.

The second version gives the number context.

2. Your First Page Needs to Sell Your Positioning

Do not start with a huge paragraph about yourself.

Start with your identity as a creator.

Your first page should normally include:

Think of this page as your introduction in a room full of people.

You may only have a few seconds to create the right impression.

If a skincare creator opens with a clear positioning statement such as

a brand immediately understands what they are looking at.

That is much stronger than simply writing "Content Creator."

3. Use Data, But Do Not Turn the Media Kit Into a Spreadsheet

This is where many creators get it wrong.

They collect every number available from their social media dashboard and put everything into the media kit.

The result can look impressive, but it becomes difficult to understand.

Instead, select the metrics that support your commercial value.

For example:

Illustrative figures for layout only. Do not copy these numbers unless they are actually yours. Your media kit should always use your latest platform analytics.

The important point is that brands need evidence, not inflated numbers.

If your audience is smaller but highly relevant, show that.

A creator with 12,000 followers who reaches the exact audience a niche brand wants can be more valuable than a creator with 100,000 followers whose audience has little connection with the product.

4. Show Brands Who Your Audience Actually Is

Your follower count tells only half the story.

A brand also wants to know whether your audience matches its target customer.

Include information such as:

Audience location

For an Indian creator, this can be especially useful. If most of your audience comes from India, say so clearly.

You can also break it down by cities if the data is meaningful.

For example:

Age, gender and interests

Age: Show the major age groups rather than listing every available category.

Gender: If your audience has a clear gender concentration, include it.

Interests: This can help brands understand the type of community you have built.

For example:

The more relevant the information, the easier it becomes for a brand to decide whether you are a fit.

5. Add Your Best Work Instead of Showing Everything

A media kit is not your entire content archive.

You do not need to include 30 screenshots.

Choose your strongest examples.

If you have previously worked with brands, show a few campaigns and explain what you did.

For example:

Or:

Real campaign results are much stronger than simply saying:

If you have not worked with brands yet, that is fine too.

Show your strongest organic content and explain why it demonstrates your ability to create content for commercial partnerships. The same argument, applied to winning clients rather than brand deals, is in how to get clients on Instagram without a large following.

6. Clearly Explain What Brands Can Hire You For

Do not make a brand manager guess what you offer.

Create a simple section such as:

Collaboration opportunities

• Sponsored Reels: Product-focused short-form videos designed around your existing content style.

• Story Campaigns: Product mentions, demonstrations, links and calls to action through Stories.

• Product Reviews: Detailed content for products that genuinely fit your audience.

• UGC Content: Original videos or photographs that brands can use on their own channels.

• Long-Term Partnerships: Monthly or campaign-based collaborations for brands looking for consistent creator visibility.

You can add your pricing if you want to make it public.

If you prefer negotiating rates individually, you can simply write:

The important thing is to make your commercial possibilities clear.

7. Make Your Brand Identity Consistent

A media kit is also a test of your professionalism.

If your Instagram uses one visual style, your media kit uses another and your logo looks different again, the overall impression becomes fragmented.

This does not mean you need an expensive design.

You need consistency.

Use the same:

You can use Setav's free Logo Maker to create a simple logo or wordmark if you do not already have one. Setav also provides a collection of free browser-based tools through its All Free Tools section.

The objective is not to make the media kit look like a corporate brochure.

It should still feel like you.

8. Add a QR Code to Make the Media Kit More Useful

This is a small addition that can make your media kit much easier to use.

Suppose a brand receives your PDF during an event or through email.

Instead of making the person manually search for your Instagram profile, portfolio or contact page, give them a direct path.

A QR code can take them to:

Setav's QR Code Generator can be used to create a QR code for the relevant link and include it in your media kit.

Keep it somewhere visible, but do not make it the largest element on the page.

9. Give Brands One Place to Continue the Conversation

This is where a media kit can become more than a PDF.

Imagine a brand manager finishes reading your media kit and wants to explore your services.

If they have to go back to Instagram, search through your bio and then figure out how to contact you, you have added unnecessary friction.

A professional storefront gives them somewhere to go next.

With Setav, you can create a professional storefront where you can showcase your services, social links, booking options and other important information from one place. The platform also supports payments, forms, bookings and client management. The longer case for that page is in why every influencer needs a storefront.

You can therefore use your media kit to introduce yourself and then direct the brand to your Setav page for the next step.

For example:

That is a much cleaner journey than:

10. Make Contacting You Extremely Easy

This sounds obvious, but it is one of the easiest things to get wrong.

Your media kit should clearly show how a brand can contact you.

Include:

• Business Email: yourname@email.com

• Instagram: @yourhandle

• Location: Mumbai, India

• Professional Page: your Setav bio link

If you have a manager or agency, include those details instead.

Avoid making brands search for your email address in a social media profile.

You want the next action to be obvious.

11. Do Not Forget About Your Creator Story

Numbers matter, but brands are also buying your voice.

A short introduction can explain why your audience follows you and what makes your content different.

For example:

That tells a brand much more than:

Keep it genuine.

Your media kit should sound like the creator behind the account, not like a generic marketing agency wrote it.

12. Keep It Short Enough to Be Read

Your media kit does not need to be 15 pages.

For most individual creators, 4 to 7 strong pages can be enough.

A practical structure could be:

That is enough to tell a compelling story without making the brand manager read your life history.

The Media Kit Should Lead Somewhere

This is the part creators often overlook.

A media kit is not the final destination.

It is part of your sales funnel.

Think about the journey:

Every step should make the next step easier.

• Your content gets attention.

• Your profile builds interest.

• Your media kit establishes credibility.

• Your professional storefront gives the brand a clear place to explore what you offer and contact you.

Setav is useful here because your storefront can bring your services, social links, bookings, forms and other business information together rather than forcing potential clients or partners to jump between multiple pages. The difference between that and a plain list of links is covered in why every creator needs a link-in-bio store.

And if you are still building your creator business, you do not have to start with an expensive website. Setav's Basic plan is free forever and includes a Setav storefront link, unlimited links and service listings, calendar-based booking, online payments, client management and basic analytics. A branded website on your own address is a separate, paid thing: that is Go Pro, and the case for it is weighed against hiring a developer in Setav versus a traditional custom-built website.

Where Do You Go From Here?

A good media kit will not magically get you brand deals.

But a bad one can make a potential partnership harder than it needs to be.

Before you send your next pitch, look at your media kit from a brand's perspective.

If the answer is yes, you are already ahead of many creators who simply send a follower count and an Instagram handle.

Use your strongest numbers, show your best work, keep your positioning clear and make the next step simple. Use Setav's free tools to create supporting brand assets such as a simple logo and QR code, then use your Setav storefront as the professional destination behind your media kit. If part of what you sell is downloadable rather than a campaign, the companion post on selling digital products on Instagram without a website covers that side of it.

Because brands do not just want to know how many people follow you.

They want to know what you can help them achieve.

Frequently Asked Questions