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Why your website isn’t getting traffic: a free website audit

People are visiting your site. If they are not booking, it is usually one of a handful of things, and all of them are visible from the outside. Paste your address for a free website audit and SEO audit, including a free Lighthouse report on how it loads for a real visitor. About a minute, no signup, nothing invasive.

By running an audit you confirm you own this website or have permission to test it.

What the Website Audit Checks

Seven parameters, weighted by what actually costs an independent professional work. Booking counts for most, because the gap between someone deciding to hire you and being able to is where enquiries quietly disappear. The SEO audit and the Google PageSpeed Insights performance report are two of the seven. A page can rank perfectly and still lose every visitor at the booking step.

Booking

28% of score

How many steps between someone deciding to hire you and actually doing it.

Whether a visitor can book you without leaving the page

Whether you take payment online, or only after a conversation

Whether there is a clear Book button at all

Booking tools already on the page, including ones loaded by JavaScript

SEO

22% of score

Whether Google can understand your page well enough to rank and describe it.

Page title and meta description, and whether they are a usable length

A single clear H1, and headings that run in order

Structured data so Google can show your services, not just a blue link

Canonical URL, language, robots.txt and sitemap

An og:image, so your link does not preview as a grey box on WhatsApp

Performance

15% of score

How fast the page actually loads on a mid-range phone.

Measured by Google PageSpeed Insights (Lighthouse) on a simulated mid-range Android over 4G

Largest Contentful Paint, layout shift and blocking time

Total page weight and number of requests

Usability

12% of score

Whether the page is comfortable to use on a phone.

Accessibility as scored by Google PageSpeed Insights (Lighthouse)

Readable text sizes and tap targets big enough to hit

Images that describe themselves to screen readers

Links

8% of score

Whether the links on your page still go anywhere.

Every link on the page, checked for a working response

Social and profile links specifically, since those break quietly

Security

8% of score

A quick, non-invasive check of how your site is served.

HTTPS, and whether plain http redirects to it

Six standard security response headers

Insecure images or scripts on an otherwise secure page

Whether your server advertises its software version

Pricing

7% of score

Whether a visitor can find out what you charge without asking.

Whether any prices appear on the page

Whether prices are readable by search engines as well as people

We only read what a normal visitor's browser reads. We never scan for hidden files, never probe your server, and we identify ourselves in every request.

Frequently Asked Questions

Usually one of four things, and all of them are visible from the outside. Google cannot tell what you do, because the page has no structured data and no clear headings, so it shows a plain blue link instead of your services and prices. The page loads too slowly on a mid-range phone, which is what most Indian visitors use. There is no obvious way to book, so people who did arrive leave to message you and never come back. Or your prices are not on the page at all, and people who have to ask usually do not. A website audit checks all four, plus links and security, and tells you which is costing you most.

An SEO audit looks at whether search engines can find, understand and rank your page. A website audit is broader: it includes the SEO audit, and also whether a visitor who does arrive can actually book you, whether the page loads fast enough on a phone, whether your links still work, and how the site is served. Ranking is only half the problem. This tool scores both, and weights booking highest, because traffic that cannot convert is not worth much.

Yes, the performance and accessibility scores come from Google Lighthouse, run through the PageSpeed Insights API on a simulated mid-range Android over 4G, the same engine you would run yourself in Chrome DevTools. You get it free, with no account, and without installing anything. We put it alongside the checks Lighthouse does not make: whether someone can book you, whether your prices are visible, and whether your links still go anywhere.

Yes. You get two full audits without an account, and four if you sign in. There is no card, no trial, and the report you get is the complete one, not a teaser.

Seven parameters: booking, SEO, performance, usability, links, security and pricing. Booking carries the most weight because the gap between someone deciding to hire you and being able to is where most enquiries are lost. Each parameter is scored out of 100 and the overall grade is a weighted average.

No. We only read what a normal visitor’s browser reads: your page, your robots.txt and sitemap, and the links you have published. We never probe for hidden files or admin paths, and every request identifies itself as SetavAuditBot.

By Google Lighthouse, on a simulated mid-range Android phone over a 4G connection. Lighthouse scores naturally vary by a few points between runs, so we cache your result for six hours and show you the same numbers if you check again.

We re-run the same scoring against a list of issues a published Setav site cannot have: HTTPS and security headers, structured data, a sitemap, one-step booking, and a build budget that holds performance at 90 or better. The headline number only counts things we deliver by construction. Anything that depends on words or photos you would supply is shown separately, so we are not claiming credit for writing your copy.

No. If your page builds its content in the browser, we detect that and refuse to judge anything we could not see in the raw HTML. Those checks are decided by a real browser render instead, and the few that no automated tool can check are labelled as such rather than counted against you.

We keep the address and the report for 30 days so you can come back to the link, and for abuse investigation. We never store your IP address, only a salted hash of it. Reports are never indexed by search engines and there is no public list of audited sites.

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